Norbert Sieben already had been in responsible position in the days of Brose Bambergs' predecessors TTL Bamberg and TSK uniVersa in the 1990s. He understands his role as a president of Brose Bamberg as „intermediary and mentor “: „I will champion our goal to keep up the reached level of basketball in Bamberg in the future and I thereby will help to recrute as many supporters as possible to for this challenge. The success of our professional first league team is in my eyes indispensable for the success of the youth program often copied in Germany."